Before Hari Raya 2024, we at Pawnzon had the opportunity to collaborate with Kedai Pajak Setia in producing a captivating commercial video. Our goal was to capture the beauty, warmth, and joy associated with the Hari Raya celebration within this store, while providing a clear overview of the services offered.

Concept

Before starting, we planned the right concept for this video. We aimed to maintain traditional Hari Raya elements while incorporating fresh modern aspects. In this case, we decided to highlight love, children's happiness, and the variety of services offered by pawnshop.

Filming

The filming process was a crucial moment in producing a quality video. We ensured each scene was carefully recorded, ensuring appropriate lighting, interesting composition, and impactful expressions from the actors.

Editing and Alignment

The final process included aligning and re-editing all recorded materials. We selected the most engaging and meaningful clips, then seamlessly aligned them with music and audio.